diplomsko delo
Damjana Franetič (Author), Danijel Starman (Mentor)

Abstract

Upravljanje odnosov s kupci knjig preko kataloga

Keywords

knjigotrštvo;trženje;direktno trženje;strategija trženja;katalogi;odnosi s strankami;upravljanje;modeli;tržne raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Franetič]
UDC: 339.138
COBISS: 13745126 Link will open in a new window
Views: 1151
Downloads: 329
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: bookselling;marketing;direct selling;marketing strategy;catalogues;customer relationship;management and control;models;market research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 46 str., 32 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 34221