diplomsko delo
Monika Lisjak (Author), Vesna Žabkar (Mentor)

Abstract

Merjenje učinkovitosti akcije pospeševanja prodaje "Brez dvoma"

Keywords

trženje;pospeševanje prodaje;poslovno komuniciranje;nakup;potrošnik;motiviranje;povpraševanje;ponudba;elastičnost;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Lisjak]
UDC: 658.8
COBISS: 14002918 Link will open in a new window
Views: 1062
Downloads: 176
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;sales promotion;business communication;purchasing;consumer;motivation;demand;supply;elasticity;case study;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 45 str., 50 str. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;marketing;sales;selling;distribution;prodaja;distribucija;
ID: 34429