diplomsko delo
Žiga Drofenik (Author), Tomaž Kolar (Mentor)

Abstract

Tržno komuniciranje družbene odgovornosti podjetij

Keywords

trženje;poslovno komuniciranje;ekonomska propaganda;odnosi z javnostjo;družbena odgovornost;poslovna morala;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Ž. Drofenik]
UDC: 339.138
COBISS: 14104550 Link will open in a new window
Views: 1112
Downloads: 266
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;advertising;public relations;social responsibility;business morality;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: 46 str., [21] f. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 34534
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