diplomsko delo
Simon Starič (Author), Irena Vida (Mentor)

Abstract

Vloga vrednosti blagovne znamke pri vplivu ustnega izročila v trženju

Keywords

trženje;proizvodi;blagovne znamke;image;vrednost;tržne raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Starič]
UDC: 339.13
COBISS: 14266854 Link will open in a new window
Views: 656
Downloads: 187
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: marketing;products;trademarks;image;value;market research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 41 str., XVIII str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 34664