Primerjalna analiza med teoretičnim vidikom odzivnosti porabnikov na pozive v oglasih in prakso oglaševalsih agencij v Sloveniji

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2004
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[B. Zbačnik]
UDC:	659.1
COBISS:	14533862
Views:	718
Downloads:	299
Average score:	0 (0 votes)
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Other data

Secondary language:	Unknown
Secondary keywords:	marketing;advertising;advertisement;business communication;consumer psychology;products;life cycle;strategy;creativity;
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univerza v Ljubljani, Ekonomska fakulteta
Pages:	49 str., 62 str. pril.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID:	34881