Od spirale do molka

empirična tradicija teorije spirale molka

Abstract

Prihod teorije spirale molka na prizorišče razprav o javnem mnenju je sprožil obsežen val problematizacij, rekonceptualizacij, razširitev in empiričnih replikacij ter preverjanj predlogov teorije o mikronivojskih procesih javnega izražanja mnenja. Le v zanemarljivi meri pa je teorija spirale molka spodbudila ukvarjanje z javnomnenjskim procesom kot kompleksnim pojavom, ki vključuje številne raznolike družbene akterje, Čeprav je ravno razumevanje organiziranja individualnih delovanj v kolektivno silo ena temeljnih vrlin teorije. V članku so analizirane rekonceptualizacije in operacionalizacije ključnih komponent teorije spirale molka, med drugim je poudarek na operacionalizaciji javnega izražanja mnenja, vlogi družbenega okolja v procesih izražanja mnenja, konceptualizaciji strahu pred izolacijo in na predmetu javne razprave. Sočasno so izpostavljeni nekateri trajni konceptualniin empirični problemi, ki jih tradicija teorije spirale molka ne problematizira ali pa jih ne uspe rešiti. Prikazane so tudi razširitve teorije spirale molka, ki po eni strani povečujejo pojasnjevalno moč v procesu izražanja mnenja, po drugi strani pa prihajajo v navzkriž z originalno idejo spirale molka.

Keywords

raziskovanje;teorije;mnenja;empirične raziskave;Javno mnenje;Jurgen;1929-;

Data

Language:	Slovenian
Year of publishing:	2002
Typology:	1.01 - Original Scientific Article
Organization:	UL FDV - Faculty of Social Sciences
UDC:	316.653
COBISS:	21934685
ISSN:	0352-3608
Parent publication:	Družboslovne razprave
Views:	1178
Downloads:	205
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary abstract:	The appearance of the spiral of silence theory in the field of public opinion research initiated a vast amount of problematizations, reconceptualizations, extensions, empirical replications and verifications of the theory's assumptions on the processes of opinion expression in public. The theory stimulated only in a very limited account the research of public opinion processes as complex phenomena encompassing variety of social actors, althoughone of its greatest virtues is the interpretation of transformation of individual actions into collective force. In the article an analysis of reconceptualizations and operationalisations of the key components of the spiral of silence theory is offered, with an emphasis on operationalisations of the public opinion expressing, role of the social environment in this process, conceptualization of the fear of isolation and on the nature of the issue of public discussion. We also consider some continuously present conceptual and empirical problems, which the tradition of the spiral of silence research does not take into account or does not succeed in their solution. Further we offer insight into extensions of the spiral of silence theory, which on one hand increase the explanatory power of the expressing process, but on the other hand pose some dangerous implications for the original spiral of silence idea.
Secondary keywords:	research;theories;opinions;empirical research works;Public opinion;
Type (COBISS):	Not categorized
Pages:	str. 131-149
Volume:	ǂLet. ǂ18
Issue:	ǂšt. ǂ41
Chronology:	december 2002
Keywords (UDC):	social sciences;družbene vede;sociology;sociologija;social psychology;socialna psihologija;
ID:	37056