diplomsko delo
Tanja Džudović (Author), Marko Lah (Mentor)

Abstract

Krizni marketing

Keywords

tržni mehanizmi;odnosi z javnostmi;komuniciranje;krize;Trženje;Bančništvo;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Džudović]
UDC: 339.13(043)
COBISS: 22240861 Link will open in a new window
Views: 831
Downloads: 384
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: market mechanism;public relations;communication;crisis;Marketing;Banking;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fakulteta za družbene vede
Pages: 61 f.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 37283
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