magistrsko delo
Ladeja Godina Košir (Author), Mirjana Ule (Mentor)

Abstract

Zgodba blagovne znamke in njen vpliv na oblikovanje identitet posameznikov

Keywords

Blagovne znamke;Postmoderna;Potrošništvo;Identiteta;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [L. Godina Košir]
UDC: 659.126(043)
COBISS: 24761949 Link will open in a new window
Views: 752
Downloads: 152
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Trademarks;Postmodernity;Consumerism;Identity;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 117 f., [45] f. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 40024
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