diplomsko delo
Matevž Rašković (Author), Barbara Čater (Mentor)

Abstract

Segmentacija končnih porabnikov piva na slovenskem trgu

Keywords

Slovenija;alkoholne pijače;pivovarstvo;potrošnik;trg;blagovne znamke;segmentacija;tržne raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Rašković]
UDC: 339.138
COBISS: 15939814 Link will open in a new window
Views: 696
Downloads: 405
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;alcoholic drinks;brewery;consumer;market;trademarks;segmentation;market research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 47 str., 60 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 40614