magistrsko delo
Tadeja Krašna (Author), Irena Vida (Mentor)

Abstract

Zvestoba do blagovne znamke v hotelirstvu

Keywords

turizem;hotelirstvo;turistični proizvod;blagovne znamke;goodwill;trženje;potrošnik;zadovoljstvo;zvestoba;case study;Slovenija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Krašna]
UDC: 640
COBISS: 16073190 Link will open in a new window
Views: 1058
Downloads: 326
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: tourism;hotel industry;tourist product;trademarks;goodwill;marketing;consumer;satisfaction;case study;Slovenia;
Type (COBISS): Master's thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 93 str., 37 str. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;home economics;domestic science;housekeeping;gospodinjstvo;stanovanje;types of household;vrste gospodinjstev;gostinstvo;hotelirstvo;
ID: 42174
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