diplomsko delo
Domen Kos (Author), Barbara Čater (Mentor)

Abstract

Vpliv oglaševanja na proces nakupnega odločanja

Keywords

trženje;oglas;potrošnik;informacije;nakup;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Kos]
UDC: 339.138
COBISS: 16674022 Link will open in a new window
Views: 974
Downloads: 266
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;advertisement;consumer;information;purchasing;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 38 str., 14 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 44297
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