diplomsko delo
Tina Košnjek (Author), Tanja Dmitrović (Mentor)

Abstract

Vpliv cenovne akcije pospeševanja prodaje na izbiro blagovne znamke v podjetju Merkur, d.d.

Keywords

Slovenija;trgovinsko podjetje;Merkur;trženje;pospeševanje prodaje;blagovne znamke;izbira;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Košnjek]
UDC: 659.1
COBISS: 16846054 Link will open in a new window
Views: 688
Downloads: 196
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: Slovenia;commercial enterprise;Merkur;marketing;sales promotion;trademarks;choice;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 58 str., 26 str. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 44802
Recommended works:
, primer: Duhan d.d. Rijeka
, diplomsko delo
, diplomsko delo
, diplomsko delo