magistrsko delo
Rosana Potokar (Author), Vekoslav Potočnik (Mentor)

Abstract

Ponovno pozicioniranje Plive na slovenskem tržišču

Keywords

Hrvatska;farmacevtska industrija;industrijsko podjetje;Pliva;Slovenija;trg;trženje;pozicioniranje proizvoda;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [R. Potokar]
UDC: 339.138
COBISS: 16855014 Link will open in a new window
Views: 793
Downloads: 281
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: Croatia;pharmaceutical industry;industrial enterprises;Slovenia;market;marketing;positioning;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekon. fakulteta
Pages: 84 str., VIII str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 44889
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