magistrsko delo
Andreja Lenart (Author), Vesna Žabkar (Mentor)

Abstract

Vrednotenje korporacijskih blagovnih znamk na primeru slovenskih podjetij

Keywords

korporacije;trženje;blagovne znamke;vrednotenje;premoženje;računovodstvo;modeli;case study;Nemčija;Slovenija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Lenart]
UDC: 339.138
COBISS: 16872422 Link will open in a new window
Views: 586
Downloads: 320
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: corporations;marketing;trademarks;valuation;property;accounting;models;case study;Germany;Slovenia;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekon. fakulteta
Pages: 99 str., 66 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 44941
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