diplomsko delo
Vanja Kastelic (Author), Irena Vida (Mentor)

Abstract

Pozicioniranje trgovskih blagovnih znamk podjetja Mercator

Keywords

Slovenija;trgovinsko podjetje;Mercator;blagovne znamke;pozicioniranje proizvoda;tržne raziskave;analiza;potrošnik;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Kastelic]
UDC: 339.13
COBISS: 16908262 Link will open in a new window
Views: 1130
Downloads: 557
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;commercial enterprise;Mercator;trademarks;positioning;market research;analysis;consumer;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 45 str., 54 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 45007
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