diplomsko delo
Igor Karmelić (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv trženjskega komuniciranja na stališča do blagovnih znamk pri nizki vpletenosti v nakup

Keywords

trženje;poslovno komuniciranje;blagovne znamke;image;nakup;psihologija potrošnika;tržne raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Karmelić]
UDC: 339.138
COBISS: 17686502 Link will open in a new window
Views: 627
Downloads: 138
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;trademarks;image;purchasing;consumer psychology;market research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 43 str., 15 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 48437