magistrsko delo
Jerneja Rupnik (Author), Maja Makovec Brenčič (Mentor)

Abstract

Razvoj blagovne znamke M SORA

Keywords

Slovenija;pohištvena industrija;industrijsko podjetje;M Sora;blagovne znamke;potrošnik;zadovoljstvo;lojalnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Rupnik]
UDC: 339.138
COBISS: 17698278 Link will open in a new window
Views: 1175
Downloads: 242
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;furniture industry;industrial enterprises;M Sora;trademarks;consumer;satisfaction;loyalty;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 85 str., 11 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 48449