diplomsko delo
Tomaž Novak (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga čustev pri nakupnem procesu turističnih storitev

Keywords

trženje;turizem;prodaja;potrošnik;psihologija potrošnika;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Novak]
UDC: 339.138
COBISS: 17786854 Link will open in a new window
Views: 868
Downloads: 212
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;tourism;sales;consumer;consumer psychology;purchasing;decision making;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 45 str., 34 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 48556