magistrsko delo
Tanja Mavrič (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv prikazov ženske in moške vloge v oglasih na nakupne odločitve porabnikov

Keywords

trženje;poslovno komuniciranje;oglas;spol;potrošnik;nakup;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Mavrič]
UDC: 659.1
COBISS: 17803494 Link will open in a new window
Views: 723
Downloads: 530
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;advertisement;sex;consumer;purchasing;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: IV, 90 str., 23 str. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 48572