diplomsko delo
Tomaž Hutar (Author), Iča Rojšek (Mentor), Jože Andrej Čibej (Co-mentor)

Abstract

Segmentacija kot osnova za trženjsko strategijo pri izdaji poslovnega imenika

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;segmentacija;efektivnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Hutar]
UDC: 339.138
COBISS: 17959910 Link will open in a new window
Views: 959
Downloads: 360
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: interorganizational systems;intercompany marketing;segmentation;efficiency;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 38 str., 9 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 48850
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