diplomsko delo
Jožica Lapuh (Author), Danijel Starman (Mentor)

Abstract

Vzpostavljanje dolgoročnih odnosov s kupci s pomočjo neposrednega trženja

Keywords

trženje;direktno trženje;potrošnik;zadovoljstvo;lojalnost;strategija trženja;odnosi s strankami;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Lapuh]
UDC: 339.138
COBISS: 18917094 Link will open in a new window
Views: 576
Downloads: 166
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;direct selling;consumer;satisfaction;loyalty;marketing strategy;customer relationship;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 45 str., 13 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 50479