diplomsko delo
Pika Polona Penca (Author), Tomaž Kolar (Mentor)

Abstract

Nakupovanje kot posledica negativnih čustvenih stanj

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;psihologija;motiviranje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P.P. Penca]
UDC: 339.138
COBISS: 18991846 Link will open in a new window
Views: 828
Downloads: 220
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;consumer behaviour;consumer psychology;purchasing;decision making;psychology;motivation;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 40 str., 21 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 50574