magistrsko delo
Peter Požrl (Author), Iča Rojšek (Mentor)

Abstract

Spodbujanje zvestobe kupcev na medorganizacijskem trgu

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;odnosi s strankami;zadovoljstvo;lojalnost;strategija;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Požrl]
UDC: 339.138
COBISS: 19005158 Link will open in a new window
Views: 719
Downloads: 161
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: interorganizational systems;intercompany marketing;customer relationship;satisfaction;loyalty;strategy;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: I, 90 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 50590