diplomsko delo
Vanja Mlejnik (Author), Tomaž Kolar (Mentor)

Abstract

Etična vprašljivost prikritega trženja

Keywords

trženje;oglas;blagovne znamke;etika;poslovna morala;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Mlejnik]
UDC: 339.138
COBISS: 19111654 Link will open in a new window
Views: 749
Downloads: 132
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;advertisement;trademarks;ethics;business morality;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 48 str., 27 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 50723
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