diplomsko delo
Jaka Dolinšek (Author), Irena Ograjenšek (Mentor)

Abstract

Analiza učinkovitosti oglaševanja s pomočjo zvezdnikov

Keywords

trženje;oglas;osebnost;blagovne znamke;efektivnost;potrošnik;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Dolinšek]
UDC: 659.1
COBISS: 19209958 Link will open in a new window
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Downloads: 133
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Other data

Secondary language: Unknown
Secondary keywords: marketing;advertisement;personality;trademarks;efficiency;consumer;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 46 str., 3 str. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 50906