magistrsko delo

Abstract

Strateška trženjska naravnanost v slovenskih podjetjih

Keywords

trženje;strategija trženja;planiranje;odločanje;segmentacija;raziskave;analiza;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Negovanović]
UDC: 339.138
COBISS: 19624166 Link will open in a new window
Views: 623
Downloads: 216
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: Strategic marketing orientation in Slovenian companies
Secondary keywords: marketing;marketing strategy;planning;decision making;segmentation;research;analysis;case study;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 93 str., 17 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 51745
Recommended works:
, diplomsko delo
, diplomsko delo univerzitetnega študija
, primer blagovne znamke Shipman podjetja Seaway Group d.o.o.