diplomsko delo
Marko Ojdanić (Author), Tomaž Kolar (Mentor)

Abstract

Pozicioniranje blagovne znamke Lexus na slovenskem trgu

Keywords

Slovenija;avtomobilska industrija;podjetje;Lexus;trženje;pozicioniranje proizvoda;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Ojdanić]
UDC: 339.138
COBISS: 19633638 Link will open in a new window
Views: 717
Downloads: 128
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;car industry;enterprises;marketing;positioning;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 47, 9 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 51796