zaključna strokovna naloga visoke poslovne šole
Sanja Franić (Author), Gregor Pfajfar (Mentor)

Abstract

Kompatibilnost oglaševanja in kredibilnosti slavne osebnosti

Keywords

trženje;osebnost;oglas;vedenje potrošnikov;efektivnost;kultura;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Franić]
UDC: 659.1
COBISS: 20321510 Link will open in a new window
Views: 1092
Downloads: 185
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;personality;advertisement;consumer behaviour;efficiency;culture;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 54081
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