zaključna strokovna naloga visoke poslovne šole
Nino Kuduzović (Author), Gregor Pfajfar (Mentor)

Abstract

Analiza percepcije kupcev avtomobilskih znamk različnega porekla

Keywords

vedenje potrošnikov;nakup;odločanje;avtomobili;blagovne znamke;poreklo blaga;pozicioniranje proizvoda;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Kuduzović]
UDC: 339.138
COBISS: 20325094 Link will open in a new window
Views: 891
Downloads: 201
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: consumer behaviour;purchasing;decision making;cars;trademarks;country of origin;positioning;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 54115
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