diplomsko delo
Klavdija Pavlovski (Author), Vesna Žabkar (Mentor)

Abstract

Zviševanje prepoznavnosti blagovne znamke Bikkembergs s pomočjo celovitega trženjskega komuniciranja

Keywords

trženje;poslovno komuniciranje;blagovne znamke;image;oglas;tržne raziskave;tržna analiza;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Pavlovski]
UDC: 339.138
COBISS: 20660454 Link will open in a new window
Views: 615
Downloads: 218
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;trademarks;image;advertisement;market research;market analysis;case study;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 42, 12 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 57102