Examining the potential of brand extensions vs. new brands in the video game industry

Abstract

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Data

Language:	English
Year of publishing:	2011
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[Ž. Toplišek]
UDC:	339.138
COBISS:	20704998
Views:	435
Downloads:	111
Average score:	0 (0 votes)
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Other data

Secondary language:	Slovenian
Secondary keywords:	zabavna industrija;trženje;prodaja;blagovne znamke;novi proizvodi;razvoj;strategija;raziskave;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. Ljubljana, Ekonomska fak.
Pages:	II, 55, 1 str.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	57537