diplomsko delo
Kristina Jerant (Author), Gregor Pfajfar (Mentor)

Abstract

Vloga notranjega trženja v podjetju

Keywords

trženje;notranje podjetništvo;komuniciranje;strategija trženja;case study;zasebno podjetje;družinsko podjetje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Jerant]
UDC: 339.138
COBISS: 20707814 Link will open in a new window
Views: 915
Downloads: 169
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;intrapreneurship;communications;marketing strategy;case study;private company;family business;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 27, 8 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 57551
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