diplomsko delo
Janez Žepič (Author), Tomaž Kolar (Mentor)

Abstract

Ocenjevanje učinkovitosti in uspešnosti oglaševanja na praktičnem primeru

Keywords

trženje;poslovno komuniciranje;oglas;efektivnost;meritve;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Žepič]
UDC: 659.1
COBISS: 21363942 Link will open in a new window
Views: 1069
Downloads: 204
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Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;advertisement;efficiency;measurements;case study;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 39, 1 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 61414
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