diplomsko delo
Maja Colja (Author), Iča Rojšek (Mentor)

Abstract

Vloga trgovinskih letakov v procesu nakupnega odločanja

Keywords

trženje;oglas;direktive ES;odnosi z javnostjo;vedenje potrošnikov;odločanje;nakup;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Colja]
UDC: 339.138
COBISS: 21395430 Link will open in a new window
Views: 650
Downloads: 148
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;advertisement;EC directives;public relations;consumer behaviour;decision making;purchasing;research;analysis;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: I, 22, 24 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 61653