diplomska naloga
Maja Peterlin (Author), Armand Faganel (Mentor)

Abstract

Prikrito oglaševanje v slovenskih revijah

Keywords

trženje;revije;oglasi;bralci;zavajanje;etika;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [M. Peterlin]
UDC: 659.3:17(043.2)
COBISS: 3693015 Link will open in a new window
Views: 3046
Downloads: 154
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VIII, 43 str. + pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;mass communication;informing;enlightening of the public at large;množično komuniciranje;obveščanje najširše javnosti;philosophy;psychology;filozofija;psihologija;moral philosophy;ethics;practical philosophy;moralna filozofija;etika;praktična filozofija;
ID: 77394
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