magistrska naloga
Melita Moretti (Author), Roberto Biloslavo (Mentor)

Abstract

Pomen marketinške kulture in ugleda za finančno uspešnost podjetja

Keywords

marketinška kultura;podjetje;ugled;finančna uspešnost;prepoznavnost;zadovoljstvo;konkurenčne prednosti;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [M. Moretti]
UDC: 339.138:005.73(043.2)
COBISS: 3906775 Link will open in a new window
Views: 4532
Downloads: 176
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Master's thesis
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: XI, 89 str. + pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;organizational management (om);organizacijski menedžment (om);organizacija poslovanja;
ID: 77545