diplomsko delo
Slavko Hotko (Author), Matjaž Iršič (Mentor)

Abstract

Strateško pozicioniranje blagovne znamke olja Total : diplomsko delo

Keywords

strategija trženja;trženje;marketing;trg;tržni mehanizem;tržne raziskave;pozicioniranje;blagovne znamke;strategija;empirične raziskave;organiziranost;potrošnik;cilj;pospeševanje prodaje;naftni derivati;olja;uvoz;Kenex;d.o.o.;Diplomske naloge;Marketinška strategija;Ciljani skrining;Zaščitna imena;ǂMotorno olje ǂTotal (blagovna znamka);Uvoz;Maziva;

Data

Language: Slovenian
Year of publishing:
Source: Brežice
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [S. Hotko]
UDC: 658.8.012.12(043.2):665.76(497.4)
COBISS: 8043292 Link will open in a new window
Views: 2953
Downloads: 425
Average score: 0 (0 votes)
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Other data

Secondary language: English
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Pages: 62 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;marketing;sales;selling;distribution;prodaja;distribucija;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;chemical technology;chemical and related industries;kemijska tehnologija;kemijske in sorodne industrije;oils;fats;waxes;adhesives;gums;resins;olja;maščobe;voski;adhezivi;gume;smole;products of the mineral oil industry;mineral oils and similar products;produkti industrije mineralnih olj;mineralna olja in podobni produkti;
ID: 7791