študija primera
Katja Grabler (Author), Zlatka Meško Štok (Mentor)

Abstract

Vloga in pomen znane osebnosti v oglaševanju

Keywords

blagovne znamke;oglaševanje;znane osebnosti;komuniciranje;prepoznavnost;prodaja;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [K. Grabler]
UDC: 659.1:005.1(043.2)
COBISS: 4410071 Link will open in a new window
Views: 3279
Downloads: 147
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: X, 61 str. + pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management theory;teorija menedžmenta;
ID: 77988