Oblikovanje črkovne družine v sklopu celostne grafične podobe

Abstract

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Language:	Slovenian
Year of publishing:	2012
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL PEF - Faculty of Education
Publisher:	[A. Veršnik]
UDC:	766(043.2)
COBISS:	9384265
Views:	1169
Downloads:	311
Average score:	0 (0 votes)
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Secondary language:	English
Secondary title:	Custom designed type family for corporat visual identity
Secondary abstract:	Recognition in a wide public area can invoke a lot of factors. Visual identity of every formal and informal organization is only one of those. In order to successfully communicate trough visual messages, they have to be designed systematically and thoughtfully, as only this way all aspects of a visual message will be achieved. The overview of the history of visual messages, with emphasis on the development of the written word is highlighted. This includes everything between the first pictorial visual messages, includes the intermediate stages of the transition from pictorial to letter forms, as well as the development of writing systems, which have transcended into today's most widely used type of lettering — latin. The overview includes discoveries, techniques, procedures and typedesigners, who have marked the centuries of history, from early beginnings to the digital era of today. Concepts and definitions from the field of designing fonts and visual messages, required to understand the contents of this diploma thesis are included beforehand. The majority of the diploma thesis is purposed with designing a convincing visual identity with a custom made font and the implementation of the organized design classes. Different stages in the design of a font are addressed, which are to be used in the design of longer textual sets and systematic giving of information. The process of designing typeface in conjunction with the full graphical image includes the research results of the organization Štajn and their field of work, in order to introduce the customer's activity from a visually-messaging point of view as best as possible, and to test how the design class participants understand visual messages and what their ability of creating them are. The decision for the chosen topic was governed by the wish to learn and gain additional knowledge from the field of designing visual messages, fonts and typography, as well as to gain competent knowledge in the pedagogical practice.
Secondary keywords:	graphic arts;writing;grafika;pisava;
File type:	application/pdf
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. Ljubljana, Pedagoška fak., Likovna pedagogika
Pages:	95 str.
Type (ePrints):	thesis
Title (ePrints):	Custom designed type family for corporat visual identity
Keywords (ePrints):	grafično oblikovanje
Keywords (ePrints, secondary language):	graphic design
Abstract (ePrints):	Prepoznavnost v širšem javnem okolju lahko vzbudi veliko dejavnikov. Vidna identiteta vsake formalne, kot tudi neformalne organizacije, je le eden izmed njih. Za uspešno komunikacijo preko vidnih sporočil morajo biti ta oblikovana sistematično in premišljeno, saj bodo le na tak način vsi aspekti vidnega sporočila doseženi. Izpostavljen je pregled zgodovine vidnih sporočil s poudarkom na razvoju pisane besede. Le-ta sledi od prvih slikovnih vidnih sporočil preko vmesne stopnje prehajanja iz slikovnih v črkovne forme do razvoja prvotnih zapisovalnih sistemov, ki so prešli v danes najbolj razširjen oblikovni tip pisav — latinico. V pregled so vključena tudi odkritja, tehnike in postopki ter oblikovalci črkovnih vrst, ki so zaznamovali stoletja zgodovine, od zgodnjih začetkov do današnje digitalne dobe. Predhodno so opredeljeni tudi pojmi in definicije s področja oblikovanja črkovnih vrst in vidnih sporočil, potrebni za razumevanje vsebine diplomskega dela. Glavnina diplomskega dela je namenjena oblikovanju prepričljive vidne identitete s po meri izdelano črkovno družino ter izvedba organiziranega tečaja oblikovanja. Obravnavane so posamezne stopnje v razvoju črkovne družine, katere namen je uporaba tako v oblikovanju daljših tekstovnih sklopov, kot tudi v načrtnem in sistematičnem podajanju informacij. Proces oblikovanja črkovne družine v sklopu celostne grafične podobe vključuje izsledke raziskave organizacije Štajn in njenega področja delovanja z namenom karseda najboljše predstavitve naročnikove dejavnosti z vidno-sporočilnega vidika in preizkus, kako udeleženci tečaja razumejo vidna sporočila in kakšne so njihove zmožnosti kreiranja le–teh. Odločitvi za izbrano temo je botrovala želja po učenju ter s tem možnost pridobivanja dodatnega znanja s področja oblikovanja vidnih sporočil, črkovnih vrst in tipografije. Ob tem pa tudi dopolnitev znanja v pedagoški praksi.
Abstract (ePrints, secondary language):	Recognition in a wide public area can invoke a lot of factors. Visual identity of every formal and informal organization is only one of those. In order to successfully communicate trough visual messages, they have to be designed systematically and thoughtfully, as only this way all aspects of a visual message will be achieved. The overview of the history of visual messages, with emphasis on the development of the written word is highlighted. This includes everything between the first pictorial visual messages, includes the intermediate stages of the transition from pictorial to letter forms, as well as the development of writing systems, which have transcended into today's most widely used type of lettering — latin. The overview includes discoveries, techniques, procedures and typedesigners, who have marked the centuries of history, from early beginnings to the digital era of today. Concepts and definitions from the field of designing fonts and visual messages, required to understand the contents of this diploma thesis are included beforehand. The majority of the diploma thesis is purposed with designing a convincing visual identity with a custom made font and the implementation of the organized design classes. Different stages in the design of a font are addressed, which are to be used in the design of longer textual sets and systematic giving of information. The process of designing typeface in conjunction with the full graphical image includes the research results of the organization Štajn and their field of work, in order to introduce the customer's activity from a visually-messaging point of view as best as possible, and to test how the design class participants understand visual messages and what their ability of creating them are. The decision for the chosen topic was governed by the wish to learn and gain additional knowledge from the field of designing visual messages, fonts and typography, as well as to gain competent knowledge in the pedagogical practice.
Keywords (ePrints, secondary language):	graphic design
ID:	8310760