magistrsko delo
Janja Žbontar Škraba (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv zaznane družbene odgovornosti podjetij na zvestobo porabnikov

Keywords

podjetje;družbena odgovornost;blagovne znamke;lojalnost;meritve;zadovoljstvo;potrošnik;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Žbontar Škraba]
UDC: 339.138
COBISS: 21691110 Link will open in a new window
Views: 676
Downloads: 140
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: ǂThe ǂimpact of perceived corporate social responsibility on consumer loyalty
Secondary keywords: enterprises;social responsibility;trademarks;loyalty;measurements;satisfaction;consumer;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 63, 25 str.
ID: 8325948