zaključna strokovna naloga visoke poslovne šole
Mojca Molk (Author), Gregor Pfajfar (Mentor)

Abstract

Vpliv kulture na nakup izdelkov pri generaciji Z

Keywords

trženje;tržne raziskave;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;kultura;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Molk
UDC: 339.138
COBISS: 21758438 Link will open in a new window
Views: 1177
Downloads: 128
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;market research;consumer behaviour;consumer psychology;purchasing;decision making;culture;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
ID: 8325964
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