magistrsko delo
Petra Senica (Author), Branko Korže (Mentor)

Abstract

Pravni vidik oglaševanja s poudarkom na prikritem oglaševanju

Keywords

trženje;aglaševanje;oglas;poslovno komuniciranje;psihologija potrošnika;regulacija;tržne raziskave;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Senica]
UDC: 659.1
COBISS: 21851366 Link will open in a new window
Views: 737
Downloads: 219
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: ǂThe ǂlegal aspect of advertising with a focus on subliminal advertising
Secondary keywords: marketing;advertising;advertisement;business communication;consumer psychology;regulation;market research;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63, 6 str.
ID: 8326058