magistrsko delo
Katja Žunec (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Predlog strategije trženja Mladinskega hotela v Slovenj Gradcu glede na življenjski cikel proizvoda

Keywords

turizem;hotelirstvo;mladina;trženje;poslovno komuniciranje;strategija trženja;življenjski ciklus;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Žunec]
UDC: 339.138
COBISS: 21871590 Link will open in a new window
Views: 1027
Downloads: 187
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: ǂA ǂmarketing strategy proposal for the Youth Hostel in Slovenj Gradec according to the product life cycle
Secondary keywords: tourism;hotel industry;youth;marketing;business communication;marketing strategy;life cycle;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 72, 16 str.
ID: 8326081