magistrsko delo
Biljana Bartulac (Author), Vesna Žabkar (Mentor)

Abstract

Generacija Y in izzivi oglaševanja na primeru kampanje za blagovno znamko Diesel

Keywords

trženje;oglaševanje;oglas;vedenje potrošnikov;odločanje;blagovne znamke;primeri;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Bartulac]
UDC: 659.1
COBISS: 21926118 Link will open in a new window
Views: 809
Downloads: 180
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: Generation Y and advertising challenges in the campaign for the brand Diesel
Secondary keywords: marketing;advertising;advertisement;consumer behaviour;decision making;trademarks;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 73, 13 str.
ID: 8326121
Recommended works:
, magistrsko delo
, zaključna strokovna naloga visoke poslovne šole
, magistrsko delo
, zaključna strokovna naloga visoke poslovne šole
, primer izdelkov za beljenje zob