master's thesis
Eva Hrastelj (Author), Vesna Žabkar (Mentor)

Abstract

Marketing strategy adaptation to crisis in Slovenian and Spanish companies

Keywords

Slovenia;Spain;recessions;crises;enterprises;company performance;marketing;innovations;competitivity;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Hrastelj]
UDC: 339.138
COBISS: 21979622 Link will open in a new window
Views: 641
Downloads: 152
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Other data

Secondary language: Slovenian
Secondary title: Prilagajanje trženjskih strategij na krizne razmere v slovenskih in španskih podjetjih
Secondary keywords: Slovenija;Španija;recesije;krize;podjetje;poslovanje podjetja;trženje;inovacije;konkurenčnost;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 73, 15 str.
ID: 8326163