Celostne grafične podobe blagovnih znamk s področja plezanja

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2014
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL PEF - Faculty of Education
Publisher:	[N. Faganel]
UDC:	766(043.2)
COBISS:	10068041
Views:	981
Downloads:	349
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Corporate graphic identity brands in the field of climbing
Secondary abstract:	The theoretical part of the dissertation represents the emergence of elements of the corporate graphic identity. It describes the important attributes that enterprise needs for good business and marketing. The dissertation is focused also on climbing, which represent the nature of the brand Na Fleš (eng. On Flash), whose products are intended for use in climbing. Special attention is given to the analysis and research of the corporate graphic identity brands in the field of climbing. Practical part represents the creation of a new and at the same time also the first corporate graphic identity of my own brand Na Fleš. In the pedagogical part of the dissertation is presented lesson plan for elementary school, which is related to graphic design.
Secondary keywords:	graphic arts;grafika;
File type:	application/pdf
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. Ljubljana, Pedagoška fak., Likovna pedagogika
Pages:	101 f.
Type (ePrints):	thesis
Title (ePrints):	Celostne grafične podobe blagovnih znamk s področja plezanja
Keywords (ePrints):	vizualne komunikacije
Keywords (ePrints, secondary language):	visual communications
Abstract (ePrints):	Likovno-teoretični del diplomske naloge predstavlja nastanek elementov celostne grafične podobe. Opisane so tudi pomembne lastnosti, ki jih podjetje potrebuje za dobro poslovanje in trženje. V sami diplomski nalogi je poudarek tudi na plezanju, ki se navezuje na naravo obravnavane blagovne znamke Na Fleš, katere izdelki so namenjeni za uporabo pri plezanju. Posebna pozornost pa je namenjena analizi in raziskavi CGP blagovnih znamk na področju plezanja. Likovno-praktični del predstavlja oblikovanje nove in hkrati tudi prve CGP lastne blagovne znamke Na Fleš. V empiričnem delu diplomske naloge je predstavljena učna priprava za osnovno šolo, ki se navezuje na grafično oblikovanje.
Abstract (ePrints, secondary language):	The theoretical part of the dissertation represents the emergence of elements of the corporate graphic identity. It describes the important attributes that enterprise needs for good business and marketing. The dissertation is focused also on climbing, which represent the nature of the brand Na Fleš (eng. On Flash), whose products are intended for use in climbing. Special attention is given to the analysis and research of the corporate graphic identity brands in the field of climbing. Practical part represents the creation of a new and at the same time also the first corporate graphic identity of my own brand Na Fleš. In the pedagogical part of the dissertation is presented lesson plan for elementary school, which is related to graphic design.
Keywords (ePrints, secondary language):	visual communications
ID:	8328029