Celostne grafične podobe blagovnih znamk s področja plezanja

Povzetek

Ključne besede

Podatki

Jezik:	Slovenski jezik
Leto izida:	2014
Izvor:	Ljubljana
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UL PEF - Pedagoška fakulteta
Založnik:	[N. Faganel]
UDK:	766(043.2)
COBISS:	10068041
Št. ogledov:	981
Št. prenosov:	349
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Corporate graphic identity brands in the field of climbing
Sekundarni povzetek:	The theoretical part of the dissertation represents the emergence of elements of the corporate graphic identity. It describes the important attributes that enterprise needs for good business and marketing. The dissertation is focused also on climbing, which represent the nature of the brand Na Fleš (eng. On Flash), whose products are intended for use in climbing. Special attention is given to the analysis and research of the corporate graphic identity brands in the field of climbing. Practical part represents the creation of a new and at the same time also the first corporate graphic identity of my own brand Na Fleš. In the pedagogical part of the dissertation is presented lesson plan for elementary school, which is related to graphic design.
Sekundarne ključne besede:	graphic arts;grafika;
Vrsta datoteke:	application/pdf
Vrsta dela (COBISS):	Diplomsko delo
Komentar na gradivo:	Univ. Ljubljana, Pedagoška fak., Likovna pedagogika
Strani:	101 f.
Vrsta dela (ePrints):	thesis
Naslov (ePrints):	Celostne grafične podobe blagovnih znamk s področja plezanja
Ključne besede (ePrints):	vizualne komunikacije
Ključne besede (ePrints, sekundarni jezik):	visual communications
Povzetek (ePrints):	Likovno-teoretični del diplomske naloge predstavlja nastanek elementov celostne grafične podobe. Opisane so tudi pomembne lastnosti, ki jih podjetje potrebuje za dobro poslovanje in trženje. V sami diplomski nalogi je poudarek tudi na plezanju, ki se navezuje na naravo obravnavane blagovne znamke Na Fleš, katere izdelki so namenjeni za uporabo pri plezanju. Posebna pozornost pa je namenjena analizi in raziskavi CGP blagovnih znamk na področju plezanja. Likovno-praktični del predstavlja oblikovanje nove in hkrati tudi prve CGP lastne blagovne znamke Na Fleš. V empiričnem delu diplomske naloge je predstavljena učna priprava za osnovno šolo, ki se navezuje na grafično oblikovanje.
Povzetek (ePrints, sekundarni jezik):	The theoretical part of the dissertation represents the emergence of elements of the corporate graphic identity. It describes the important attributes that enterprise needs for good business and marketing. The dissertation is focused also on climbing, which represent the nature of the brand Na Fleš (eng. On Flash), whose products are intended for use in climbing. Special attention is given to the analysis and research of the corporate graphic identity brands in the field of climbing. Practical part represents the creation of a new and at the same time also the first corporate graphic identity of my own brand Na Fleš. In the pedagogical part of the dissertation is presented lesson plan for elementary school, which is related to graphic design.
Ključne besede (ePrints, sekundarni jezik):	visual communications
ID:	8328029