diplomsko delo
Živa Medved (Author), Miro Kline (Mentor)

Abstract

Ustreznost širitve znamke Abanka s podznamko Akeš

Keywords

širitev znamke;premoženje znamke;podznamka;Blagovne znamke;Potrošniki;Tržno komuniciranje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [Ž. Medved]
UDC: 659.126(043.2)
COBISS: 32939613 Link will open in a new window
Views: 696
Downloads: 149
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Trademarks;Consumers;Marketing communication;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 90 str.
ID: 8701353