diplomsko delo
Tjaša Ornik (Author), Miro Kline (Mentor)

Abstract

Blagovna znamka v osrčju izkustvenega in senzoričnega marketinga

Keywords

izkustveni marketing;senzorični marketing;Blagovne znamke;Trademarks;Tržno komuniciranje;Marketing communication;Potrošniki;Consumers;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Ornik]
UDC: 659.126(043.2)
COBISS: 32957533 Link will open in a new window
Views: 855
Downloads: 170
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 69 str.
ID: 8701387