magistrsko delo
Tjaša Kocjan (Author), Miro Kline (Mentor)

Abstract

(Ne)zmožnost vpliva marketinga na stališča potrošnikov do okolju prijaznih izdelkov

Keywords

okolju prijazni izdelki;okoljsko oglaševanje;stališča potrošnikov;Trženje;Okoljevarstveno trženje;Potrošniki;Vedenje potrošnikov;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [T. Kocjan]
UDC: 659.1:502/504(043.3)
COBISS: 33017181 Link will open in a new window
Views: 740
Downloads: 143
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Marketing;Green marketing;Consumers;Consumer behavior;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 99 str.
ID: 8701528